Every year there’s a new “It” toy. Hatchimals, Fingerlings, they just keep popping up on every kid’s wishlist. These items are for whatever reason insanely popular and difficult to find.

Generally, to buy a toy all you have to do is waltz in to a Target or place an order on Amazon, but not these toys. These toys sell out within an hour and are often purchased in bulk by unscrupulous resellers.

Next thing you know rather than a quick shopping trip on your lunch break to pick up whatever plastic doodad is cool you’re stuck meeting some guy named Jimmy in the back alley behind a Piggly Wiggly hoping to score a Furbie that “fell” off a truck.

To be clear, I’m not judging parents who decide to buy their kid popular toys for Christmas. Pretty much everyone goes nuts from time to time trying to make their kid happy. This hot toy pursuit however is just one of those parenting rites of passage I’ve opted to pass up.

One reason is in general I try not to buy toys that I do not think my daughter will play with on a regular basis. I gave into the LaLaLoopsy craze only for the doll to sit gathering dust in a toy box. I’ve also bought countless Shopkins. Where do Shopkins go? Do they escape our home at night only to make their way back to the store and start the cycle all over again the next day? Are we renting them? Seriously, there is an alternate dimension compiled solely of solo socks and lost Shopkins.

I just grew tired of buying toys and having her forget about them. Fingerlings, Hatchimals and the like seem exactly like the kind of toy she would love for two days and then never touch again.

I’m also trying to shelter her just a bit from the intense consumerism that seems to be so present in every part of our society. She’s five. She doesn’t need marketing shoved down her throat at this age, any age really, but at this age I can still control it a bit.

A single toy is not going to make or break her Christmas because the holidays aren’t about things. They’re about lights, family, food, and saccharine sweet tv movies.

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